Be Training was founded by Sherry Shaban in 2009.  Sherry is a certified athletic therapist who holds bachelor’s degrees in both Biochemistry and Exercise Science from Concordia University.  Sherry is certified as a Sports First Responder, a CrossFit Level 1 Coach, a BioSignature Practitioner, an Agatsu Kettlebell Instructor and a Strength and Conditioning Specialist through the NSCA.

Before launching Be Training, Sherry worked in various private training studios and gyms in Montreal.  Disappointed by the low quality of service and lack of qualification and knowledge of the human body that was the fitness industry, she set out to create something better.  “Anyone and everyone can become a trainer in a matter of 48 hours,” says Shaban. “That’s scary!  To think that so many people are paying big bucks and entrusting their bodies to people who were accountants one week and trainers the next is just disappointing to those who have dedicated their lives to the bettering of this industry!  Most trainers out there have no formal knowledge of human anatomy, physiology, biomechanics, nutrition, or injury management.”


Sherry first launched Be Training as a Wellness Company that offers nutrition, and private and group training services in homes and corporate offices in Montreal and the West Island.  Shortly after, Sherry discovered CrossFit.  This form of training was the most intelligent and intuitive training she had come across.  With the right coaching and programming, CrossFit is safe, functional, efficient and complete.   Training incorporates a wide range of sports and does not discriminate between the beginner and the advanced, the experienced and the novice.  Most importantly, CrossFit does not discriminate against sex, age, weight, fitness or body type. With a fast growing demand by CrossFit loving clientele in Montreal and the West Island, Sherry launched CrossFit Westmount (2012) andCrossFit Ile Bizard (2013). Both gym locations offer group and private training services while Be Training continues to offer in home or office training and nutritional services.


“No, I am not a Games Athlete,” says Shaban.  “No, I am not the strongest or fittest athlete in the gym.  In fact, that is something I am proud of!  To see my students excel and surpass me. Instead, I am a CrossFit gym owner who has had two back surgeries and because of her own personal struggles with injury and pain, has made it the primary mandate of Be Training, CrossFit Ile Bizard and CrossFit Westmount to avoid injury and correctly manage and improve the ones that already exist.  If I can lift, run, and do muscle ups, then anyone can.”

Fitness is possible for everyone.
Sherry is currently undergoing her studies in Osteopathy at the Canadian College of Osteopathy (CCO) in Toronto, to graduate in 2019.

Why Be Training

Train at home, at work or at our studios with the Personal Trainer of Choice in Montreal, Westmount, West Island, and Ile-Bizard.

If you are searching for an athletic therapist, personal trainer, or wellness coach in Montreal, Westmount, South Shore, Laval, West Island or Ile-Bizard, Be Training – a proud CrossFit Affiliate – is the solution. We deliver results tailored to the needs of athletes, children, pregnant and postpartum women, and you, the person reading this – the person searching for a way to finally change his or her life. Our goal is to make fitness possible for everyone.

The personal trainer and athletic therapy services at Be Training have been designed with convenience and affordability in mind. We offer our services in the home, office, park, and at our studio. We prove that fitness is something that everyone can achieve anywhere with little or no equipment at all.

Each trainer and wellness coach is competitively selected for his or her qualifications, expertise and natural passion to motivate. We work around you, whether you have a hectic lifestyle, a chronic injury or just plain boredom from routine.

Our services are tailored and delivered to special members of the population. We work with children, restoring activity into what has become for most a technologically dense and sedentary lifestyle. We help our athletes improve their game, not by teaching them how to play their sport, but by enhancing their performance and skill for that sport.

Over the decades, our society has adopted negative lifestyle patterns that have only proven to be destructive to our health and environment. It’s time to break those patterns. Our primary mission is to do just that through effective training, reeducation, and reestablishing healthy associations with food and nutrition.

Become the architect of your own life today. Be Training provides the tools and discipline to help you take control of your life and body. We recognize the variety of individual needs. Whether you are looking for a lifetime service or a learning experience, Be Training will work for you.

Contact us and work with the best personal trainer Montreal has to offer.

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What is CrossFit?

The needs of Olympic athletes and our grandparents differ by degree not kind. Our terrorist hunters, skiers, mountain bike riders and housewives have found their best fitness from the same regimen.

CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide.

Our program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness and, on average, punish the specialist.

universal scalability

The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience. We’ve used our same routines for elderly individuals with heart disease and cage fighters one month out from televised bouts. We scale load and intensity; we don’t change programs.

varied and high intensity

By nature, CrossFit workouts are constantly varied, high intensity, functional movements. The constant variance of our workouts eliminates boredom and stagnation, and allows the body to adapt to many broad challenges and demands.

Functional movements for a functional body

The high intensity of our workouts is used to elicit a strong endocrine response, resulting in greater muscle gain, drastic reduction in body fat, and improvement in cardiovascular conditioning.

Functional movements are natural, effective, safe and essential movements that we use in our day-to-day activities.  Squatting, picking up an object from ground to overhead, lifting, pushing, and pulling are all examples of functional movements.  By using functional exercises to strengthen your body, you recruit more muscles in your training and greatly reduce the possibility of injuries and muscular imbalances.

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A well-qualified personal trainer can design a program that is tailor-built to fit your needs. At Be Training, we evaluate your current physical condition, any previous or current injuries, and take into consideration your strengths and weaknesses.  We prescribe only the most efficient and functional exercises. We supervise and correct your technique to enhance you results and reduce your risk of injury. Your goals are more obtainable and realistic when you have the professional guidance of a Be Training trainer.
Be Training has fully-qualifiedl trainers and coaches of various backgrounds. Our team is rigourously selected for their unique skills and achievements in the fitness industry. Our trainers love what they do.  And it shows in their work.  Our trainers have Bachelor’s degrees in Exercise Science or Kinesiology, and/or they have highly recognized certififcations such as CrossFit Level 1, Agatsu Kettle Bell, Yoga, Budokon, Olympic lifting, NSCA and CSEP, with many years of experience.
The key to success with your workout program is to keep it varied and constantly challenging. According to your goals, it may be beneficial to perform a different workout every single time you train. This constant variety and high intensity can create a lot of benefits to your cardiovascular health and increase your rate of fat loss. Otherwise, keeping the same program can be useful if you are training for a specific event (for example a marathon, or a specific race) but it needs to be constantly upgraded. It is not recommended to repeat the same program for longer than 4 weeks.
Simply put, cardio alone is not enough to lose weight. Without any muscle mass your body doesn’t increase its metabolic rate. For every 1 pound of muscle on your body, you burn 50 extra calories per day. The benefits of adding weight training to your program can increase your success rate in achieving your healthy body weight. Not to mention it also works to increase your strength and power, and your muscle tone. Another major contributor to your results is your nutrition. The fact is that salad is not nourishing enough to feed a body that trains regularily. It is important to include complexe carbohydrates and complete protein in every meal. Neglecting to do so may actually make your body resist any weight loss by fighting to hold on to its fat stores.
No! Women are often concerned about the bulk they may gain if they lift weights, but this is simply not true. In order to build large muscles, you need higher levels of testosterone in your body, so for women it almost never happens because of their genetic disposition. Women who do achieve greater muscle mass usually supplement their diets with more protein and they lift VERY heavy weights almost every day in order to gain this mass. It takes a lot of hard work and dedication to truly bulk up.
Functional training is a safe, highly efficient way of training that prepares you for LIFE. With functional training you are practicing motions that occur in daily life such as lifting heavy objects, climbing stairs, squatting down, jumping over objects, running, reaching etc. There is no use for machines that you find in your typical gym because these machines only work one muscle group at a time. The theory behind functional training is that in real life, your muscles never work in isolation, so why train them that way? Your body needs to build strength, agility, flexibility, power and endurance as a whole unit in order to avoid injury and to be prepared for whatever life’s physical challenges may be.

High Intensity Interval Training. This method of training is designed to be time-efficient as well as a brilliant approach for increasing cardiovascular endurance, building lean muscle, and boosting fat loss. Intervals can vary from 10 seconds to more than 3 minutes, alternating intense work periods with rest. The idea is to push as hard as you can during your work interval, take a very short rest period than do it over and over and over again! This method can be modified for ALL fitness levels, as the duration and intensity of the intervals can be modified for the participant. This time-efficient program burns more fat and more calories in less than 10 minutes than half an hour of elliptical machine at a constant intensity. Your time is precious, so why waste it on machines that don’t work?

Diets are a good way to traumatize your body. Every time you do a crash diet for a few weeks and you lose a bunch of weight, your body keeps a record of that traumatic event. Once you start eating «normally» again, your body will store those extra calories immediatly as fat. This creates a frusterating «yo-yo» effect with your weight: every time you lose 10 pounds, you regain 15 lbs and so on and so forth…This is very dangerous and may increase your risk for cardiovascular disease. In order to really achieve a healthy body weight, you need to find a healthy nutrition plan that works for you and that you can maintain FOR LIFE. Regular exercise and healthy eating will put you on the path for sustainable long-term benefits and a stable body weight.

Be Training’s qualified nutritional consultants can design a nutrition plan according to your individual needs. Our nutrition services include an initial evaluation where we discuss at length about your habits, your medical history and your goals. We help educate you on the best nutritional habits to adopt in order for you to fuel your body optimally.  Our plan provides you with the tools to be able to make the best food choices, regardless of your environment. We will teach you how to read labels, shop for the best quality foods, and learn the importance of the glycemic index of foods. We can also help you implement a glutin-free and Paleo lifestyle.  The transition to a healthier diet may be difficult for some people.  Our goal is to introduce you to a sound, healthy and most importantly,sustainable way of eating. We even give advice on how to make healthy foods the whole family will enjoy!

Crossfit is the new sport of fitness. It is functional training that combines high intensity workouts of strength, power, agility, flexibility and endurance in a structured and supervised environment. It is the training approach of choice for the military, police and firemen as well as many Olympic athletes. However, it is designed to be adaptable for everyone (even children and the elderly!). The workouts are often a combination of gymnastics and weight lifting, with different modalities to challenge everyone’s fitness level. It is important to start at the beginner level to learn the basics before attempting the full workouts.
An athletic therapist has a bachelor’s degree in Exercise Science and a specialization in Athletic Therapy. Once graduated, they have to complete a rigourous certification exam in order to practice. Their range of competencies is everything from emergency care of athletes on the field, to clinical rehabilitation of musculoskeletal injuries and prevention of injuries through strength training and mobility programs, and strenght and conditioning.  The service of an certified athletic therapist is covered by the majority of insurance companies.

Exercise should not be a chore but should become part of your routine. A little bit of physical activity EVERY DAY is necessary for a healthy body. However, this doesn’t mean you have to go to the gym every day, just that you need to move your body every day – not only when you “workout.” This could mean taking a brisk walk or a jog a few days a week, practicing yoga, or even taking the stairs every day at work. Training at a high intensity 5 days per week is desirable for competition, 3 days per week is the minimum for weight loss, and 2  days per week is ideal for maintenance.

It is always recommended to consult your physician before starting a new fitness program while pregnant. Women who were already physically active before getting pregnant can most likely tolerate the same intensity training while they are pregnant. Each stage of the pregancy can bring different challenges, so it is best to workout with an experienced trainer to guide you.  Studies have shown that women who exercise during pregnancy are less likely to experience complications in delivery, and give birth to babies with greater cardiovascular capacity (stonger and higher fetal heart rates) than those that don’t.
In order for your weight loss to be permanent, and to avoid the ‘’yo-yo’’ effect on your body, you must allow your body to have enough time to adapt to the changes. This demands a slow and gradual weight loss of no more than 2lbs per week. It is normal to lose up to 5-8lbs in the first few weeks, but this is mostly water weight as our body adjusts to the new diet and exercise. It is also common to reach ‘plateaus’ with our weight, where there aren’t any changes on the scale for a few weeks at a time (even though we are training hard and eating clean). This can be due to the new muscle mass emerging (muscle is more dense than fat) and the adjustement our bodies make to the new regime. Do not get discouraged or lose motivation; patience is key to success and perserverance will pay off in the long run!